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emblem of EXPO 70

Japan World's Fair

aka EXPO 70

Known as Bampaku Hakurankai in Japanese, this was the first world exposition ever held in Asia. It was staged in a suburb of Osaka from March 15 through September 13, 1970. The theme for the fair was "Progress and Harmony for Mankind."

The Tower of the Sun was the official symbol of EXPO 70. It soared 65 meters over the central monument section of the fair.
Tower of the Sun

The site of EXPO 70 covered over 815 acres, and featured 124 national and private pavilions -- from 76 countries, four international organizations, one foreign government (Hong Kong), three U.S. states, three Canadian provinces, two U.S. cities, one German city, two corporations, and 32 domestic organizations. In addition to the pavilions, the expo featured an amusement park called Expoland, in which was found a glass castle, a space station, and a giant lizard that carried 500 passengers an hour on a thrilling ride.

The Swiss Pavilion was a modernistic structure of glass and aluminum lit up by electric lights.
Swiss Pavilion

The Burmese Pavilion was designed to look like an ancient "Royal Dragon Barge."
Burmese Pavilion

The Matsushita Electrical Industrial Company, Japan's largest producer of electronics equipment and home appliances, built a traditional Japanese structure reminiscent of the Tempyo Period (729-794).
Matsushita Electrical Industrial Company

Among the most notable exhibits were two extensive international collections of arts and crafts -- a display of great art treasures lent by world's great museums, and a collection of almost 2,000 folkcrafts from 90 countries. In addition, the U.S. Pavillion featured a large moon rock brought back by Apollo 11 astronauts the previous year, and the Fuji Group Pavilion featured the first-ever IMAX film, the Canadian-produced Tiger Child.

EXPO 70 drew a total of 64,218,770 million visitors, a world's fair record. Since it was estimated that the fair needed to draw at least 50 million visitors to break even, it may well have been the first world's fair to actually make a profit.

The site of EXPO 70 is now a cultural park combining cultural, sporting, and leisure facilities, all surrounded by greenery. The fair's profits have since been used to foster Japanese cultural projects overseas, including dramatic performances, construction of Japanese gardens, purchase of Japanese language study materials and equipment or books on Japan, etc.. They have also been used domestically for cultural, science, and educational projects dedicated to teaching and perpetuating traditional Japanese culture.



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The Robinson Library >> Exhibitions, Trade Shows, World's Fairs, Etc.

This page was last updated on 10/02/2018.