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Miscellaneous Industries

CONTENTS
Alfred Carl Fuller
Alfred Carl Fuller
was a door-to-door salesman who paid attention when would-be customers told him that the sample brushes in his case were poorly assembled and wrongly shaped for the tasks at hand. When his boss refused to improve the brushes, Fuller began making his own, and the Fuller Brush man soon became an icon.
Cracker Jack
Cracker Jack
was created by Frederick and Louis Rueckheim in 1872, but did not get its name until being sold at the 1893 Chicago World's Fair. Cracker Jack prizes were introduced in 1912, and mascots "Sailor Jack and Bingo" first appeared in 1918.
Joyce Clyde Hall
Joyce Clyde "J.C." Hall
began his business career selling European-made picture postcards wholesale. A fire that destroyed his inventory led to the purchase of an engraving firm, which in turn led to the production of Hall-designed postcards and greeting cards, which led to the creation of Hallmark Cards.
Mentholatum
Mentholatum
was invented by former real estate mogul A.A. Hyde in Wichita, Kansas, in 1894. An instant success locally,, the medicinal ointment enjoyed nationwide popularity by 1903, and had become a worlwide product by 1913.
Charles Elmer Hires
Charles Elmer Hires
turned a pie mixture into a soft drink concentrate he called "root beer." That concentrate was introduced to the nation at the 1876 Philadelphia Centennial Exhibition, and Hires Root Beer became the first commercially produced root beer in America.
Pet Rock
The Pet Rock
was created by an unemployed advertising executive in 1975 after a bar conversation centered on the hassle and expense of keeping and training pets. The fad only lasted a few months, but it made its creator a millionaire.
Will Keith Kellogg
Will Keith Kellogg
co-developed the process for producing flaked cereals in 1894. Originally sold only to patients at a sanitarium, the cereals became so popular that he formed the Battle Creek Toasted Corn Flakes Company in 1906, and that company became the Kellogg Company in 1922.
Russell Stover Candies
Russell Stover Candies
began with an investment interest in the Eskimo Pie which led to the opening of the first Mrs. Stover's Bungalow Candies store in 1923. By mid-1940s Russell Stover Candies was a multi-million dollar enterprise. Today it is the largest producer of hand-dipped chocolates in the world.
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