The Robinson LibraryTHE ROBINSON LIBRARY
The Robinson Library >> Economics
logo

Advertising

ad' ver tI zing, the action of calling something to the attention of the public, especially by paid announcements


CONTENTS

Elsie the CowElsie the Cow
Created as a print advertising mascot for the Borden Dairy Company in 1936, Elsie the Cow had become so popular by 1939 that the majority of visitors to Borden's exhibit at the New York World's Fair wanted to know which of the 150 dairy cows in the company's herd was the real Elsie.
Smokey BearSmokey Bear
On August 9, 1944, the Forest Service released a poster showing a bear wearing blue jeans and a ranger hat pouring water on an unattended campfire and captioned "Smokey Says--Care will prevent 9 out of 10 forest fires!" Smokey Bear has been the spokesman for the Forest Service's Forest Fire Prevention campaign ever since.
Advertising in 1958Advertising in 1958
Advertising in 1960Advertising in 1960
The Federal Trade Commission issued a flurry of cease and desist orders against television demonstrations by advertisers, declaring that many commercials went beyond permissible limits of truth and fact in attempting to demonstrate the superior characteristics of their products.

The Robinson Library >> Economics