The "New Look"
for 1947 was long, ladylike, and
small-waisted with the emphasis on
elegance. Resort and summer fashions for
afternoon wear were nearly ankle length.
Patterned sheer fabrics, often with
matching hat, struck the right fashion
The foundation for
the New Look was a cinched-in waist that
enhanced feminine curves. This strapless
top, distant cousin to the corset, had a
taffeta petticoat attached.
controversy of 1947 concerned the
hemline, and virtually every woman in
America stood on one side or the other.
In many places the "New Look"
was more often a let-out hem than a new
The average hem line
in 1947 was 13" from the floor.
Here, actress Rita
Hayworth endorses the New Look by
covering her legs well below the knee
with a deep, full-swinging skirt.